Description
In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace.
In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace.
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| select-format | Hardcover |